Credit Card Analytics
The length of time that it takes to identify a target client segment and launch a focused marketing campaign can take from a few days to many weeks depending on the band-width of Data Analysts. This latency can significantly reduce the effectiveness of these campaigns.
Using Semantify non-technical users can now interact directly with their data using simple business terms to instantly analyze and make immediate decisions. This two minute video is a use case delivered to the cards group of a card issuer which saved them on an average 4 weeks per campaign.